AfriSam Cements partnership with springboks

Leading construction materials company, AfriSam, is proud to announce that it has joined the Springbok family with a three-year partnership.  The company is also breaking new ground as the first in the construction industry and cement manufacturing sector to partner with the Springboks.


“We are delighted to welcome a new partner from a new sector of the South African economy into the Springbok family,” said Jurie Roux, CEO of SA Rugby. 

“AfriSam is a long-established company whose products are literally part of the fabric of the country. Similarly, we aspire to make the Springboks part of the fabric of the nation as well.”

AfriSam has been a long-standing supporter of sports going back almost 30 years when it sponsored one of the oldest football clubs in our country –  Orlando Pirates. That sponsorship was done under our previous company name, Alpha Cement.  More recently AfriSam has also shown support for the Free State Cheetahs and the South African Football Association’s development programme, Ima Nathi.

“One behalf of the entire AfriSam team, I would like to express our excitement about joining the Springbok family.  As a proudly South African company, we are constantly striving to build and uplift our nation.  Forming a partnership with a team that has, over the years, demonstrated how rugby can unify and inspire an entire nation, came as a natural fit for us.  We wish our beloved national rugby team all the best and we look forward to “creating concrete possibilities” together.  Go Bokke!” said Richard Tomes, Sales & Marketing Executive of AfriSam.

“We’d like to thank AfriSam’s leadership and their entire workforce for their support for the Boks. It’s the support of proudly South African companies such as AfriSam, that provides the foundations on which we can build, in this case almost literally”, concludes Roux. 


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